(2025)

Please Hold Receptionist

Transforming a Pitch Deck Into a Complete Brand and Bespoke Website

Context

Please Hold is a healthcare startup using AI to modernise patient reception services. With an innovative technology offering but no established online presence, they needed a website that not only communicated their value to healthcare providers but also positioned them as a credible, forward-thinking leader in the sector.

Discovery

The startup’s existing assets were limited to a logo and a pitch deck. While these provided a basic brand foundation, they lacked the visual and interactive depth required to resonate with a professional audience. In a market where trust, clarity, and innovation must co-exist, the challenge was to craft an experience that looked professional and felt revolutionary.

Solution

I developed a full design system, expanding from the logo into a cohesive set of brand colours, typography, and component guidelines. The bespoke website was designed to:

Visually separate Please Hold from competitors while remaining credible within the healthcare sector
Clearly communicate the AI-driven service offering to non-technical audiences
Use storytelling and structured layouts to guide prospective clients through the value proposition
Employ subtle animations and modern UI patterns to reinforce innovation without sacrificing clarity
The result was a unique digital identity and website that acts as a strong B2B marketing tool, balancing authority with a sense of forward motion.

Impact

The website became the central touchpoint for Please Hold’s business development efforts, enabling the startup to confidently present themselves to healthcare providers and investors. The design system now serves as the foundation for all future marketing and product interfaces, ensuring brand consistency as the company grows.