(2025)

Avatar by Encour

Designing Clarity and Trust in AI Representation

Context

Encour, a strategic communications agency, commissioned me to design the digital experience for Avatar — a cutting-edge tool helping individuals understand how AI systems perceive and represent them. Avatar provides personalised insights and low-effort strategies to improve one’s visibility in AI, supporting personal and professional goals in an increasingly automated world.

The challenge was to deliver a seamless, engaging website that not only captures user interest quickly but also builds trust and clarity around complex AI-driven insights.

Discovery

A pivotal moment in the user journey is the results page, where users receive their personalised AI visibility score. This page needed to be clear, concise, and motivating — guiding users through their results with easy-to-understand explanations and actionable next steps.

By analysing user flows and information architecture, I identified the need to prioritise clarity and emotional engagement. The page would not only show metrics but also explain the meaning behind each objective, with rationale and concrete recommendations. Importantly, every step links back to Encour, reinforcing the brand’s role as a trusted guide.

Ideation

I focused on creating a premium, polished digital experience through:

Visual clarity: Clean layouts that highlight the AI visibility score prominently, breaking down complex information into digestible segments.
‍Micro-interactions and animation: Subtle animations that bring the page to life, making the experience feel dynamic and engaging without overwhelming the user.
‍Emotional resonance: Thoughtful design details that foster trust and encourage users to share their results, turning a technical tool into a personal moment worth discussing.
‍Brand integration: Ensuring Encour’s identity is woven seamlessly throughout the experience, positioning them as an innovative, design-led partner in AI representation.

Impact

By elevating the design and user experience, Avatar distinguishes itself in the crowded AI space as an intuitive, trustworthy tool that users want to engage with and share. This has not only enhanced user satisfaction but also positioned Encour as a forward-thinking agency combining strategy with design excellence.